This week sees the launch of editorial makeup artist Katie Jane Hughes’ namesake brand equipped with products to inspire the consumer to make their makeup go further. e.l.f. Cosmetics and Jennifer Coolidge are once again collaborating, this time for a lip kit, after the duo’s successful Super Bowl ad in 2022. Fragrance is welcoming a range of new entries from brands including Victoria Beckham Beauty and Maison Francis Kurkdjian. Here’s what else caught our attention in the past seven days:RETAIL Launched in 2021 Pound Cake landed its first major wholesale distribution deal with Ulta Beauty after participating in the 2022 Ulta Beauty Muse Accelerator. The inclusive beauty brand will enter more than 800 doors with its Cake Batter liquid lipstick range priced at $24. The brand entered Credo Beauty's 10 locations in 2022.Grown Alchemist, an Australian clean-label skincare and cosmeceuticals brand, has ventured into the Chinese market through an exclusive partnership with Sephora China. The move aligns with the company’s aim to scale its international presence and bolster sales growth.Following its launch in Sephora US and UK, the body care brand Luna Daily has secured its largest UK retail listing to date in Boots with its full range of microbiome-balancing products redefining the category of intimate care offering women of all ages and stages an expert-developed, shame-free alternative to care for their skin. Luna Daily will be available online and at 470 Boots stores nationwide from mid-October.